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iProspect
Study Finds Searchers' Patience Lessening
By Doug Caverly - Wed, 05/28/2008 - 11:11am.
Every SEO-type person knows that it's best to be above the fold on the first page of search results. A new study in which Yahoo, iProspect, and JupiterResearch were all involved drives this point home, however, and then offers a few less-common tips on how to gain a good position.
Blended Searches Favored Over Vertical Searches
By Mike Sachoff - Tue, 04/08/2008 - 11:04am.
Users prefer to click on specialized content, including news, images and video when it appears in blended search results, according to a study sponsored by iProspect and conducted by JupiterResearch.Google, Yahoo and MSN started offering blended search results for some user's searches in the past year. Before last year, users found specialized content through targeted vertical searches.
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