iProspect Articles

Google Search Plus Your World: Marketing Implications Google Search Plus Your World: Marketing Implications
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Google launched Search Plus Your World (SPYW) this week (as if you didn’t know), and has sent waves of controversy throughout the media – mostly with regards to competition and relevancy. But what do the changes mean for marketers? Online …

Half Respond To Display Ads By Searching
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For the longest time, hardcore ROI-focused PPCers saw little to convince them of the benefits of traditional branding online. Rampant ad blindness among consumers and lack of data to support “awareness” arguments* led many to maintain trimmer, search-focused budgets with measurable results.

More Than Half Of Internet Users Respond To Display Advertising
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Nearly half of Internet users who respond to display advertising eventually do a search related to the ad they viewed, according to a new study from iProspect.

Study Finds Searchers’ Patience Lessening

Every SEO-type person knows that it’s best to be above the fold on the first page of search results.  A new study in which Yahoo, iProspect, and JupiterResearch were all involved drives this point home, however, and then offers a few less-common tips on how to gain a good position.

Blended Searches Favored Over Vertical Searches

Users prefer to click on specialized content, including news, images and video when it appears in blended search results, according to a study sponsored by iProspect and conducted by JupiterResearch.

Google, Yahoo and MSN started offering blended search results for some user’s searches in the past year. Before last year, users found specialized content through targeted vertical searches.