All Posts Tagged Tag: ‘interest based advertising’

Will This Make Facebook Ads More Effective?

The effectiveness of Facebook ads has been questioned time and time again. A few months ago, the topic picked up a great deal of momentum after a controversial video came out suggesting fake accounts were harming results. Forrester’s Vice President and Principal Analyst said brands were becoming disillusioned with Facebook. Other than relying on the organic sharing of your content …

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Google Enabled Advertisers To Target Users Based On Sensitive Health Info

Google has agreed to take steps to stop “privacy-intrusive” ads related to information about users’ health, according to the Office of the Privacy Commissioner or Canada, which investigated claims from a man with sleep apnea that Google ads for related devices followed him on completely unrelated sites. Are advertisers going too far in their targeting? Share your thoughts in the …

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