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interest based advertising Articles

Will This Make Facebook Ads More Effective? Will This Make Facebook Ads More Effective?

The effectiveness of Facebook ads has been questioned time and time again. A few months ago, the topic picked up a great deal of momentum after a controversial video came out suggesting fake accounts were harming results. Forrester’s Vice President …

Google Enabled Advertisers To Target Users Based On Sensitive Health Info Google Enabled Advertisers To Target Users Based On Sensitive Health Info
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Google has agreed to take steps to stop “privacy-intrusive” ads related to information about users’ health, according to the Office of the Privacy Commissioner or Canada, which investigated claims from a man with sleep apnea that Google ads for related …

Google Extends Ad Targeting Based on Browsing History. Good or Bad? Google Extends Ad Targeting Based on Browsing History. Good or Bad?
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Remember Google’s interest-based advertising? You know, where they serve you ads based on your browsing history, and allow advertisers to behaviorally target users? It has now rolled out on a mass scale after a two-year beta run. All advertisers can …

Yahoo Lets Users See How They’re Being Tracked for Ads

Yahoo has launched a tool it’s calling "Ad Interest Manager" in beta. The tool is designed to provide transparency and let Yahoo users make decisions about how they want their information to be exposed to interest-based advertising from the Yahoo Ad Network.

7 Behavioral Targeting Privacy Principles
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Today a group of key trade groups released comprehensive privacy principles for use and collection of behavioral data in online advertising. These are self-regulatory principles to protect consumer privacy in ad-supported interactive media that will require advertisers and Web sites to clearly inform consumers about data collection practices and enable them to exercise control over that information.

Google Testifies About Privacy in Washington
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Today a joint hearing on online advertising between two subcommittees of the House Committee on Energy and Commerce is being held. Google’s Deputy General Counsel Nicole Wong is giving a testimony about advertising products and the company’s commitment to protecting user privacy.

Google’s Interest Based Ads Go to Feeds
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In early April, Google clarified some misconceptions about AdSense after they changed AdSense URLs to DoubleClick URLs. In an extension of that clarification, Google has posted to the AdSense for Feeds Blog regarding AdSense for feeds tags.