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interest Articles

Interest For Smartphones Continues To Grow

In their latest article, eMarketer highlights the growing interest of people to purchase smartphone. According to ChangeWave Research, and Nielsen expects smartphones to be in the hands of 50% of US mobile users by the end of Q3 2011

Google Begins Interest Based Ad Program

Today [Google is] launching "interest-based" advertising as a beta test on our partner sites and on YouTube. These ads will associate categories of interest…so if you visit an online sports store, you may later be shown ads on other websites offering you a discount on running shoes during that store’s upcoming sale.