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intent-based search Articles

Examine Your Site’s Text, Reduce Chances of Search Engine Confusion
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Has it ever occurred to you that you may have keywords on your site that are misleading to search engines? Or that you need to take a look at all of the keywords you are trying to rank for, and think about the different meanings and contexts that those could be taken in that are unrelated to your actual product, and then eliminate other seemingly unrelated words that to a search engine could be misconstrued as an indication of one of those other contexts?

New Google SERP Features
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Google recently announced 2 new improvements to Google Search. The first is an expanded list of related searches, and the second is the addition of longer search result descriptions.

The company says it’s deploying a new technology that better understands associations and concepts related to searches. Google explains:

FAQ Pages Could Boost Your Google Rankings
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In a recent report, Hitwise said that the length of search queries has increased over the past year. Longer search queries, averaging searches of 5+ words in length, have increased 10% from January ’08 to January ’09 they noted.

Ask has an interesting blog post up interpreting this data, and the gist of it is summed up with this paragraph from it:

Searching for Answers Google Doesn’t Have
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A new way of searching is on the way, and will come under the label Wolfram Alpha. This is a "knowledge engine" built by Stephen Wolfram, which allows users to ask questions and receive a single definitive answer rather than a page of results pointing to pages that may or may not have the answers they are looking for.