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Impression Share
AdWords Adds Impression Share Reporting
Google has placed a new section in its AdWords reporting that will reflect statistics similar to "share of voice" for campaigns.
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Search + Social = Better ROI
Are you utilizing search and social media together? According to Lee... -
Yahoo Reveals SEM of Re-Brand
Near the end of September, Yahoo began a new branding campaign in an... -
Marketing in the Age of Google
Former Googler Vanessa Fox has written a book entitled Marketing in...
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