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Here’s A New Google Video About Hidden Text And Keyword Stuffing Here’s A New Google Video About Hidden Text And Keyword Stuffing

Okay, one more. Google cranked out seven new Webmaster Help videos feature Matt Cutts (and in some cases, other Googlers) talking about various types of webspam. So far, we’ve looked at three videos about unnatural links, one about thin content, …

Google’s OK With This Kind Of Hidden Text Google’s OK With This Kind Of Hidden Text
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Today’s Webmaster Help video from Google is interesting. It tackles hidden text, but not the kind that Google has always spoken out agains (and talks about in its quality guidelines), but a more legitimate kind. In the video, Matt Cutts …

How Google Handles Font Replacement How Google Handles Font Replacement
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Google’s Matt Cutts put up a new Webmaster Help video, discussing how Google handles font replacement. The video was created in response to a user-submitted question: How does Google view font replacement (ie. Cufan, SIFR, FLIR)? Are some methods better …

Google Penguin Update Recovery: Hidden Text And Links Google Penguin Update Recovery: Hidden Text And Links
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There’s been a lot of discussion about Google’s Penguin update since it was launched. The update, if you haven’t been following, is about decreasing the rankings of sites that are violating Google’s quality guidelines. With that in mind, it seems …

The Horror of Search Engine Penalties & Filters
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There are two words that are guaranteed to strike fear into the heart of any website proprietor: penalties and filters.

They damage rankings and ultimately may result in banishment from the search engines. However, before panic sets in, let us guide you through the basics of penalties and filters.

A penalty is caused by significant violations of a search engine’s website guidelines, such as:

Hidden Text Okayed by Google

No, the headline isn’t a joke. Google okayed hidden text–in certain contexts, of course.

Remember a couple weeks ago when Search Engine Land was outed for spamming? Several readers, in an effort to be helpful (I’m sure), pointed out that this particular trick was the Fehrer Image Replacement technique.

Google, VW Become Partners In Crime

Google and Volkswagen have been pals for over a year, but that once-pure relationship appears to have recently devolved into a criminal partnership.  It turns out that the Volkswagen home page – which is powered by a Google Search Appliance, and was also recently featured in the Google Enterprise Blog – contains some hidden text.