Going online for health information is popular. Seventy-eight percent of Americans look to the Internet to find health information, according to a Burst Media study.

Health-related information from Healthline populates the Smart Answers field in Ask’s search results as an enhancement to the search engine’s ability to handle health queries.

When it comes to organizing all the world’s information and making it useful, Google’s mission may extend all the way to one’s DNA.

Healthcare as an informational topic continues to intrigue Google, which has gathered a group of healthcare experts to help the search advertising company understand health issues better.

Recently, I sat on a panel for PRSA Healthcare on social media. I brought along the PR blogger perspective, and sat on it with the VP at Technorati and Amy Tenderich, from Diabetes Mine.

Healthcare is different from other practices in PR. You have the whole direct-to-consumer guidelines from the FDA, and then you have a ton of other issues in dealing with the press and social media.

When searching for health information online, it’s hard to know what sites are trustworthy. Google has a system for marking authoritative results, but by the company’s own admission most users are unaware of how to interpret the indicators. So how can the experience of searching for health-related information be improved?

Seeking no doubt to improve upon its dismal figures in the search market, Microsoft revealed plans today to acquire Medstory, a company that develops search technology for those operating specifically within the healthcare sector.

Was just sent a pointer to a solid article from the Wall Street Journal, “Social Networking Comes To Healthcare.”

What is MBD? Why is it in Google’s robots.txt file? Who reads Google’s robots.txt file enough to notice this? Where can you find the answer?

A joint effort by WorldVistA and Windows-to-Linux developer firm CodeWeavers will bring a component of the VistA health records application to Linux systems.

A partnership with Global Care Quest lets Sprint deliver real-time medical information securely to intensive-care physicians via their mobile device.

One of the bigger dilemmas facing sites owners and web masters is the most effective way to promote a site. Should the company or individual in question devote their budget to PPC advertising or concentrate their efforts on search optimization?

Research and Markets has announced the addition of Wireless Healthcare 2004 to their offering.

How can you, the professional healthcare provider, improve your return on receivables and help ensure that your practice continues to be profitable?