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All Posts Tagged Tag: ‘GRP’

Facebook: How Much Value Does it Offer Advertisers?

Perhaps some advertisers aren’t sure if promoting their brand on Facebook is worth the extremely high cost, but there’s a lot of evidence to suggest it is. Currently about 90% of businesses incorporate some type of social marketing into their campaigns. Despite these facts some advertisers are frustrated with the big “FB’s” lack of available ad space and conventional metrics …

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Google Advertising: “Think of us like TV”

According to All Things D, Google is out to attract mega dollars from advertisers by implementing the use of gross rating points (GRP). For those who aren’t familiar with GRP, it’s the system used by advertisers in the television industry to assess the value of a particular slot based on potential audience size and the frequency in which they might …

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