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Facebook: How Much Value Does it Offer Advertisers? Facebook: How Much Value Does it Offer Advertisers?

Perhaps some advertisers aren’t sure if promoting their brand on Facebook is worth the extremely high cost, but there’s a lot of evidence to suggest it is. Currently about 90% of businesses incorporate some type of social marketing into their …

Google Advertising: “Think of us like TV” Google Advertising: “Think of us like TV”

According to All Things D, Google is out to attract mega dollars from advertisers by implementing the use of gross rating points (GRP). For those who aren’t familiar with GRP, it’s the system used by advertisers in the television industry …