Cedric Chambaz, a Marketing Manager at Microsoft, wrote an interesting post on the Microsoft Advertising Blog about the use of Bing as a verb, and more generally, whether it's a good idea or not for any brand to want to be used generically for its industry.
Every morning I like to visit at Google's Hot Trends page to see what's on the minds of searchers out there. Usually it's reflective of the morning news, but this morning it read like a school closings report.
Microsoft's HealthVault will have several months under its belt by the time Google Health, under the leadership of Marissa Mayer, finally debuts.
A round of updates at Google Docs & Spreadsheets added some handy features to users of the spreadsheet side of the service.
The updated Google Docs & Spreadsheets offers folders for organizing documents, along with a few new enhancements.
Judging by one domain administrator's experience with Google Apps and email, Google's claims that it is not competing with Microsoft for the productivity space has a ring of truth.
It’s not just potential employers that are Googling your name, you also have to worry about your next date doing the same. According to AP, more people than ever are using Google as a free background checker, before deciding whether to risk dinner and a movie with someone.
Yet another Google Labs product has made it into the real world; behold Google Notebook in its non-beta glory. The tool has gained the ability to “speak 17 other languages besides English,” but would-be users shouldn’t expect much in the way of additional improvements.
Unlike its much more heavily visited search competitor Google, Ask.com has no problem with its brand name being a dictionary word. The search engine industry needs more Scott McNealy-style chippiness between its respective companies.
Merriam-Webster's and the Oxford English Dictionary's addition of "Google" to their multitude of pages as a verb has given Google fits, and the company has been desperately trying to fight the genericizing of their trademark name.
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