Earlier this year, J.C. Penney was caught gaming Google. A New York Times article exposed that the company had been benefiting enormously from excessive paid links, which is obviously against Google’s rules. They had ranked number one or close for …

As you may have read about by now, Google’s Matt Cutts participated in a fairly lengthy Q&A session at SMX Advanced in Seattle. One interesting question that Matt got was about how webmasters should deal with display:none and AJAX without being penalized by Google.

Cutts recommends making sure that whenever you write your own mouseover code that you don’t roll your own custom solution, which he says might do some really weird things that nobody else has done before.