All Posts Tagged Tag: ‘google content network’
Google has announced a new filter for advertisers running brand campaigns, to allow their ads to only show on AdSense sites ranked among the top 1,000 largest on the web, as defined by the DoubleClick Ad Planner. Google says this will ensure ads reach a large number of users, but only on well-known sites "best suited for branding goals."
Credit scores have long had major impacts on people’s lives; they’ve affected consumers’ options in terms of buying cars and houses, and sometimes, even in terms of securing jobs. And in the future, if Google has anything to say about it, they may influence what ads individuals see, too.
With the assistance of Compete and around two million consumers who opted into the project, Google’s apparently been interfacing lists of FICO scores with the Google Content Network. This has led to some impressive targeting opportunities.