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Google Gives Advertisers More Tracking Options

Google has announced a new feature for the Google Content Network called View-Through Conversion Reporting. The feature is designed to help advertisers better measure the value of their display ad campaigns.

Google Tests Ad Targeting According To Credit Score

Credit scores have long had major impacts on people's lives; they've affected consumers' options in terms of buying cars and houses, and sometimes, even in terms of securing jobs.  And in the future, if Google has anything to say about it, they may influence what ads individuals see, too. With the assistance of Compete and around two million consumers who opted into the project, Google's apparently been interfacing lists of FICO scores with the Google Content Network.  This has led to some impressive targeting opportunities.

Make Your Google AdSense Ads Expandable

Google has introduced expandable ads on the Google Content Network. This means advertisers can create more complex and interactive AdSense Ads. "Expandable ads are rich media ads that can expand beyond the original size of the ad unit, following a user-initiated action," explains Courtney Chin on the Inside AdSense Blog.