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Google Gives Marketers Advice On Reaching Customers In The Moment

Google Gives Marketers Advice On Reaching Customers In The Moment

By Chris Crum 16 hours ago

Google just launched a new website called Micro-Moments aimed at providing insights (both qualitative and quantitative) for marketers to better help them understand consumer behavior and its implications as mobile usage continues to grow and change how people interact with …

Google Talks App Indexing, AdWords & Analytics At Google I/O Google Talks App Indexing, AdWords & Analytics At Google I/O

Google has been experimenting with app indexing for quite a while, but in recent months it has really cranked up the significance of it. Last week, it took that to even greater heights. App indexing is now a ranking signal …

DoubleClick Search Gets App Install Ads DoubleClick Search Gets App Install Ads

Google announced app install ads for DoubleClick Search on Thursday – one of the many announcements from the company as it hosts its annual Google I/O developers conference. Starting immediately, DoubleClick Search will support AdWords app install search ads that …

Study: 45% of Businesses Saw Ranking Changes From Mobile-Friendly Update Study: 45% of Businesses Saw Ranking Changes From Mobile-Friendly Update

So was Google’s mobile-friendly algorithm update (“Mobilegeddon”) overhyped or not? Well, perhaps yes and no. While the initial consensus after the update’s launch was that changes in search rankings were minimal, a recent study indicates that small-to-medium sized enterprises did …

4 Important Google I/O Videos For Android Developers 4 Important Google I/O Videos For Android Developers

With Google I/O in full swing, Google has been sharing some of the presentations it has already given. There have been a ton of announcements for Android developers as usual, and of course, some lengthy discussions centered largely around them. …

Google Launches App Invites Toolkit To Help Developers Get More Users Google Launches App Invites Toolkit To Help Developers Get More Users

While in beta, Google has a new toolkit for mobile app developers called App Invites, which enables them to provide users with…you guessed it. They’re making it available to both Android and iOS app developers. Launch partners include UrbanSitter, Yummly, …

ICYMI: Here’s The Entire Google I/O 2015 Keynote ICYMI: Here’s The Entire Google I/O 2015 Keynote

Google made a ton of announcements at its annual Google I/O conference on Thursday. It did stream the keynote live, but in case you didn’t get a chance to tune in, but still wish to see it in its entirety, …

Google Unveils Its New Photos App At Google I/O Google Unveils Its New Photos App At Google I/O

At Google I/O on Thursday, Google unveiled its new Google Photos app, which removes what little friction its old one may have had (by untying it from Google+) and giving users unlimited storage to store a “lifetime” of photos and …

Google Opens Inbox Email Product To All (Including Apps For Work Users) Google Opens Inbox Email Product To All (Including Apps For Work Users)

With the annual Google I/O conference firmly underway, the announcements are flowing like water. One of those is that Inbox by Gmail is now open to everyone. The product was unveiled last fall as “the inbox that works for you”. …

Google Unveils Android M Developer Preview & Tools At Google I/O Google Unveils Android M Developer Preview & Tools At Google I/O

At Google I/O on Thursday, Google announced a developer preview of the next version of Android, the M Release as well as related tools. Google says the release focuses on improving the core user experience of Android, including thousands of …

Google I/O: Google Unveils Android Pay Google I/O: Google Unveils Android Pay

At Google I/O on Thursday, Google unveiled Android Pay, its answer to Apple Pay, and it’s separate from the company’s existing payment platform Google Wallet. Google describes it as “the simple and secure way to pay with your Android phone,” …

Mobile Apps Mean More For Search Visibility Mobile Apps Mean More For Search Visibility

If your business doesn’t have a mobile app yet, it might be time to change that…for SEO purposes. Now it’s an even better idea to have an app available for both Android and iOS users. Google is indexing app content …

Google Announces App Deep Linking With goo.gl Google Announces App Deep Linking With goo.gl

Earlier, Google announced that it is finally expanding its app indexing efforts to iOS apps after only having offered it for Android until now. Since the n, Google has come out and announced that goo.gl short links will now function …

Google Starts Indexing iOS App Content Google Starts Indexing iOS App Content

Google just took its App Indexing initiative to the next level with the announcement that it is bringing app indexing to iOS apps. This is huge news considering that many app developers build for iOS before Android if they even …

Did Google’s Attempt To Fix Racist Results Screw Over Businesses? Did Google’s Attempt To Fix Racist Results Screw Over Businesses?

It looks like Google Maps vandalism and Google’s way of addressing it may have led to a massive rankings shift in local search results, which can obviously have a major impact on businesses. Have you noticed any drastic changes in …

Google Improves Ads For Nearby Businesses Google Improves Ads For Nearby Businesses

Last year, Google announced an improvement to location extensions which saw businesses with multiple locations being able to display up to three on their mobile search ads. Google has now made a new improvement, saying it will show three or …