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FTC Articles

FTC Launches Site To Teach Kids About Advertising

The Federal Trade Commission has launched a new advertising literacy campaign aimed at helping older children understand the ads they say and become smarter consumers.

"Today’s kids see advertising everywhere – in movies and TV shows, outdoors, on phones, in games," said David C. Vladeck, Director of the FTC’s Bureau of Consumer Protection. 

Senator Contests Facebook’s New Approach To Privacy

Privacy experts and random users are no longer the only ones complaining about how Facebook’s latest moves have affected privacy.  Senator Charles Schumer made an objection of his own yesterday, and in fact asked the Federal Trade Commission to provide guidelines concerning the use of private info.

Google Shares Privacy Comments Submitted to FTC

Google is sharing its FTC Roundtable Comments document it submitted last week in response to the FTC’s recent "Exploring Privacy" roundtable series. This series was designed for the discussion of ways to protect consumer privacy, and included leaders from government, advocacy, academia, and industry.

Does Apple’s iAd Have the Right Stuff for Mobile Advertising?
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This week, among other things, Apple unleashed its new mobile advertising platform called iAd. This is based on the company’s acquisition of the mobile ad platform Quattro earlier this year.

FTC Complaint Targets Google, Microsoft, Yahoo
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The Center for Digital Democracy, the federation of state Public Interest Research Groups (PIRGs), and the World Privacy Forum may have just created some problems for Google, Microsoft, Yahoo, and other companies that deal in online ads.  Together, they submitted a complaint about the companies to the Federal Trade Commission today.

FTC Promoting Online Child Safety

The Federal Trade Commission reported to Congress it is getting the word out about Internet safety for children by heavily promoting a new free booklet, "Net Cetera: Chatting with Kids About Being Online," to schools, law enforcement agencies and PTAs across the U.S.

Lawmakers Call On FTC To Review Google Privacy Policy
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Congressman John Barrow (D-GA) along with a number of other lawmakers sent a letter last week to the Federal Trade Commission Chairman Jon Leibowitz calling for the protection of consumer privacy rights and an in-depth review of Google’s public release of personal consumer information

Have an Employee Social Media Policy for FTC Compliance
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The FTC guidelines regarding endorsements and testimonials that were updated in December have been the cause of a lot of concern and confusion among the industry, and this continues to do this day. A lot of the confusion has been around how the guidelines apply to social media use.

FTC Considers Updating Online Child Privacy Law
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The Federal Trade Commission is considering revising rules surrounding the online collection of children’s personal information due to the growing popularity of mobile Internet usage among young people.

The FTC’s Children Online Privacy Protection Act (COPPA) Rule imposes requirements on operators of websites or online services that are aimed at children under 13 years of age, or that knowingly collect personal information.

FTC Commissioner Takes Issue With Schmidt, Buzz
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FTC Commissioner Pamela Jones Harbour will leave the agency next month, but that’s almost surely not soon enough for Google.  Today, Harbour criticized Eric Schmidt and the rollout of Buzz, and also asked her colleagues to adopt a tougher stance on some privacy-related offenses.

FTC Takes Closer Look At Google’s AdMob Deal
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The "Facts about Google’s acquisition of AdMob" page Google established in November of last year apparently hasn’t satisfied the Federal Trade Commission’s curiosity.  A fresh report indicates that the FTC has stepped up its investigation of the deal by seeking sworn declarations from third parties.

FTC Makes
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The Federal Trade Commission (FTC) said today starting April 1, advertising for "free credit reports" online will require new disclosures to help consumers avoid confusing "free" offers which often require them to spend money on credit monitoring or other products and services.

The FTC’s Free Credit Reports Rule will require new prominent disclosures in ads for "free credit reports." Any website offering free credit reports must include a disclosure, across the top of each page that mentions free credit reports, which reads:

FTC Makes

The Federal Trade Commission (FTC) said today starting April 1, advertising for "free credit reports" online will require new disclosures to help consumers avoid confusing "free" offers which often require them to spend money on credit monitoring or other products and services.

The FTC’s Free Credit Reports Rule will require new prominent disclosures in ads for "free credit reports." Any website offering free credit reports must include a disclosure, across the top of each page that mentions free credit reports, which reads:

FTC Makes

The Federal Trade Commission (FTC) said today starting April 1, advertising for "free credit reports" online will require new disclosures to help consumers avoid confusing "free" offers which often require them to spend money on credit monitoring or other products and services.

The FTC’s Free Credit Reports Rule will require new prominent disclosures in ads for "free credit reports." Any website offering free credit reports must include a disclosure, across the top of each page that mentions free credit reports, which reads:

FTC Makes

The Federal Trade Commission (FTC) said today starting April 1, advertising for "free credit reports" online will require new disclosures to help consumers avoid confusing "free" offers which often require them to spend money on credit monitoring or other products and services.

The FTC’s Free Credit Reports Rule will require new prominent disclosures in ads for "free credit reports." Any website offering free credit reports must include a disclosure, across the top of each page that mentions free credit reports, which reads:

Google Getting Wrong Kind Of Buzz
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The Electronic Privacy Information Center (EPIC) has filed a complaint with the Federal Trade Commission (FTC) alleging that Google’s new social networking service Buzz violates federal consumer protection law.

The EPIC complaint calls on the Trade Commission to require Google to make the Buzz service fully opt-in, to stop using Gmail users’ private address book contacts to gather social networking lists, and to give Google users more control over their personal data.

Consumer Groups Ask FTC To Block Google AdMob Deal
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Two consumer groups Monday asked the Federal Trade Commission to block Google’s $750 million deal to acquire mobile advertising firm, AdMob, on anti-trust grounds.

In a joint letter to the FTC, Consumer Watchdog and the Center for Digital Democracy (CDD) said Google is simply buying its way to dominance in the mobile advertising market, reducing competition to the detriment of consumers.
Jeff-Chester

FTC Guidelines Raise Big Blogging Questions
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Update 3: The new FTC Guidelines went into effect this week. A recent WebProNews interview with Wendy Piersall, Founder of the Woo! Jr. Network, looks at some interesting points about them that you may not have considered – some "gray areas" if you will.

Key Perspectives on the FTC Blogger Guidelines
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An interesting development has occurred in the story of the controversial FTC guidelines for sponsored blogging/social media. The Interactive Advertising Bureau (IAB) has called upon the FTC to rescind the blogger rules, and has questioned the constitutionality of them. As you may know, there have been a lot people calling them an infringement on free speech.

Google Provides an Update on the AdMob Acquisition
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Google has issued a statement regarding the company’s pending acquisition of AdMob. Google’s intent to acquire the company was announced back in early November. The deal was for $750 million in stock.

Since then, the Federal Trade Commission has vowed to closely scrutinize the deal. Google had this to say today:

FTC Warns Of Online Free Trial Scams
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The Federal Trade Commission has joined an effort to warn consumers about deceptive online marketing related to free trial offers that require people to cancel or opt-out of a recurring charge for future products or services.