WebProNews

Friending: The New Advertising?

Liz Gannes at GigaOm points to an interesting study done by MySpace about the value of “friending” as a marketing vehicle. It’s obvious that the survey of 3,000 Internet users was done primarily to justify the use of MySpace as an advertising and marketing tool, although the press release takes pains to point out (as they always do) that it was done by an independent firm, etc., etc.