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Facebook And Instagram Represent An Important Shift In Social Marketing Strategy Facebook And Instagram Represent An Important Shift In Social Marketing Strategy
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“It seems that Facebook acquired Instagram for two reasons,” Roger Katz, CEO of Friend2Friend, tells WebProNews. Friend2Friend does some of Universal Pictures’ social media campaigns. “The first is clearly a mobile play: Apple and Google are the players who control …

Exclusive: How Universal Does Social Commerce, And Why Your Business Should Do It Too Exclusive: How Universal Does Social Commerce, And Why Your Business Should Do It Too

Universal Pictures is using Facebook to create buzz and drive ticket sales for a number of its new films, including Big Miracle, Safe House, and The Lorax, and is utilizing social media management platform Friend2Friend for some social commerce efforts. …