If you offer a web service for which you charge, will it harm sales to prominently promote a “free trial” option for possible users? According to a case study of email marketing platform GetResponse, the answer is no. Before the …

The Federal Trade Commission has joined an effort to warn consumers about deceptive online marketing related to free trial offers that require people to cancel or opt-out of a recurring charge for future products or services.

Paid content sites offer free trials to users hoping to turn them into subscribers. MarketingSherpa signed up for free trials with 50 content providers to explore what methods can be effective in attracting subscribers.