A report from Nielsen indicates that ad spending in the United States fell 15.4% in the first half of the year, compared to the first half of last year. Preliminary estimates show that US ad expenditures fell over $10.3 billion to a total of $56.9 billion.
"While some of the larger categories have cut back spending, we see others that continue to raise the ante on their media investments," said Annie Touliatos, VP for Nielsen’s advertising information services.
Update: The announcement has been made. Some details from the press release:
Google has expanded the number of European places where Euro reporting is available for AdSense. Users who are in the following locations can now switch to local currency reports to view their earnings in Euros:
OneRiot, one of the real-time search engines whose name we keep hearing again and again has secured $7 million in Series C funding from Appian Ventures, Commonwealth Capital Ventures, and Spark Capital, the company’s existing venture capital firms.
"This commitment from our existing investors is a big vote of confidence in the realtime search market, OneRiot’s product offering, and our team’s ability to execute," said Kimbal Musk, OneRiot’s CEO.
The company that provides a mortgage product and pricing engine to LendingTree is ready to do the same thing for Google, according to a new lawsuit. Indeed, LendingTree claims to have screenshots proving that Google is about to get into the mortgage quote business.
AOL has named Arthur Minson as the company's new Executive Vice President and Chief Financial Officer.
Minson replaces Nisha Kumar, who left AOL earlier this summer. Minson was previously with Time Warner Cable, where he served as Executive Vice President and Deputy CFO and had a hand in helping manage that division's separation from Time Warner. Prior to his role at Time Warner Cable, Minson led AOL's Corporate Finance and Development activities.
Facebook is reportedly planning on expanding its staff by up to 50% this year. CEO Mark Zuckerberg delivered this news to Bloomberg, saying the economy has provided a "great environment" for them, because nobody else has been hiring.
Maybe Yahoo's deal with Microsoft was a smart move, after all. RBC analyst Ross Sandler has stepped forward to say that it'll have a positive financial effect on Carol Bartz's company, boosting certain figures significantly above forecasted levels.
Xignite, which provides global financial market data, is working with Wolfram Alpha, so that Wolfram Alpha users can get such data when performing a query.
eBay-owned PayPal has launched a new way for teenagers to shop online with PayPal and in stores with the "Student Card," part of the "Student Account." The account comes with a number of capabilities for parental monitoring.
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