WebProNews

Google Integrates AdSense For Feeds, FeedBurner, Analytics

The desire to integrate products is strong at Google; it’s not hard to imagine that the company would eventually like to offer one great, big search/video/email/advertising ball.  And today, it took a tiny step along that path by rolling together some analytics products.

FeedBurner/Google Alum Goes To Twitter

It looks like Twitter's filled another hole in its lineup of key executives.  The title of Chief Operating Officer should go to Dick Costolo, who was the cofounder and CEO of FeedBurner and also did a stint at Google post-acquisition.

Report: FeedBurner Boss About To Quit Google

An important figure at Google may be about to leave, according to a new report.  Dick Costolo, the cofounder and CEO of FeedBurner, is supposed to depart the corporation sometime this week. Michael Arrington apparently confirmed the news today, and with regards to what Costolo has been up to since the $100 million FeedBurner acquisition, continued, "He currently reports to Neal Mohan, an exec in the Ads group, as the group product manager for social ads."

Feedburner Finally Becomes Part Of Google

It’s been slowly coming for a very long time. Google announced that they’d acquired FeedBurner back in May 2007. Only eleven months later (*eye roll*), in April 2008, the two finally began their integration. And now it’s complete.

Feedburner and Adsense Together at Last

The Adsense-meets-Feedburner era has officially begun. As mentioned here, the slow "Googlization" of Feedburner has gotten underway, and on Friday, the public got to see some Adsense ads in Feedburner feeds. A couple months ago some publishers began displaying them, but now they are in full swing.

Feedburner Incorporates AdSense Into Feeds

About a month ago, it was hinted at that Feedburner would start incorporating AdSense into feeds as a product of its acquisition by Google. It appears that time is approaching with feeds for some publishers getting ready to start displaying AdSense ads this week.

FeedBurner Starting To Fly Google's Flag

Almost 11 months ago, Google announced its acquisition of FeedBurner.  Now, FeedBurner finally seems ready to make some aesthetic changes and more serious overhauls.

Integrating Bidvertiser with FeedBurner, Blogger, WordPress

BidVertiser has recently added the ability to integrate its services with FeedBurner, Blogger and WordPress:

Tracking Blog Effectiveness

There are a lot of data points that can be meaningful for tracking blog effectiveness. That is, tracking what happens when visitors arrive at and engage with your blog content. It really comes down to the purpose of your blog. Metrics for a blog that’s focused on making a web site more search engine friendly by adding crawlable content and attracting links is quite different than a blog that’s meant to build thought leadership or brand credibility.

28 Things Didn't Happen In 2007

A lot of predictions were made about 2007, just like every other year. Some came true, some didn't. Here's a list of what didn't happen.Vertical search and niche social networks didn't take off