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All Posts Tagged Tag: ‘Facebook marketing’

Facebook Marketing Expert Mari Smith On Utilizing The Social Network’s New Features

Over the past year, Facebook has crushed the organic reach of the posts published by many Pages. It’s harder than ever to get exposure in the News Feed without paying for it. Still, Facebook has launched new features, including tools specifically for Pages, which do create some potential for new opportunities. Which of Facebook’s recently added features do you find …

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Facebook Launches Preferred Marketing Developer Center

Facebook has launched a new resource for marketers looking to find companies that can help them build enterprise tools and apps. It’s called the Preferred Marketing Developer Center, and is an extension of the program Facebook began earlier this year. “Built by a PMD – Gamaroff Digital, the PMD Center is itself an app that replaces the original PMD directory …

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Facebook Studio Edge Launched To Educate Agencies On Facebook Marketing

Facebook announced today that it is rolling out Facebook Studio Edge to agencies worldwide. Facebook Studio Edge is a set of learning courses designed to teach you how to get more out of your Facebook marketing. The company revealed the program back in June, but now it’s widely available. The program consists of 10-15 minute courses focused on specific topics, …

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ComScore Reveals Facebook’s Positive Brand Influence

ComScore is getting ready to release a new study on Facebook’s social marketing and they plan to do it at the upcoming ARF Audience Measurement 7.0 conference in New York, along with the release of their new white paper, The Power of Like 2: How Social Marketing Works. What they’ve discovered is that Facebook’s brand exposure actually does have a …

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Facebook Study Shows Brands How to Build Engagement

With the Facebook IPO imminent, it’s no coincidence that Facebook has been whipping itself into a business-friendly shape. To that end, Facebook began to update Facebook Studio, the website that allows marketers to develop their Facebook campaigns and compare them with others. Less than a month ago, Facebook released a demo tool for Facebook Studio that allows marketers to preview …

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Facebook: How Much Value Does it Offer Advertisers?

Perhaps some advertisers aren’t sure if promoting their brand on Facebook is worth the extremely high cost, but there’s a lot of evidence to suggest it is. Currently about 90% of businesses incorporate some type of social marketing into their campaigns. Despite these facts some advertisers are frustrated with the big “FB’s” lack of available ad space and conventional metrics …

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Facebook Brand Engagement [Socialbakers Study]

As you already know, marketing space on Facebook is one of the hottest things going right now. People are engaged in all sorts of activities on Facebook; they send gifts, share photos, search for coupons, and yes, research products and brands. A new study by Socialbakers research has set out to nail down people’s advertising and brand viewing habits on …

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Facebook Studio Launches the Facebook Demo Tool

Facebook Studio, a Facebook website where brands and marketing agencies can hone their marketing on Facebook, this week released a new tool to help marketers visualize their campaigns on Facebook. The Facebook demo tool will allow marketers to preview how their “Premium on Facebook” ad placements will fit into the Facebook template. This includes seeing exactly what a user will …

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Facebook And Instagram Represent An Important Shift In Social Marketing Strategy

“It seems that Facebook acquired Instagram for two reasons,” Roger Katz, CEO of Friend2Friend, tells WebProNews. Friend2Friend does some of Universal Pictures’ social media campaigns. “The first is clearly a mobile play: Apple and Google are the players who control the critical app ecosystems for iOS and Android,” he adds. “Today, Facebook users who access the service with tablets or …

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Philadelphia Councilman Says Blowing $29K on Tweets Justified

Philadelphia at-large councilman Jim Kenney is reportedly spending almost $29K in taxpayer money this year for a company to perfect his social media strategy. Said social media marketing company Chatterblast is being paid to monitor his Facebook and Twitter accounts, and also posts on Kenney’s campaign-funded website. When asked about why he needs to pay someone almost thirty grand a …

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