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All Posts Tagged Tag: ‘Facebook Exchange’

Facebook Exchange (FBX) Is Apparently On The Way Out

Facebook launched Facebook Exchange, otherwise known as FBX, back in 2012, and from the sound of it, it may already be going away. FBX enables advertisers to reach Facebook users based on specific actions they’ve taken online, such as visiting their website. This way targeting has increased relevance due to the interest the user has already shown in the advertiser. …

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Google Partners With Facebook On Advertising

Google announced today that it has partnered with Facebook to add DoubleClick Bid Manager to Facebook’s FBX real-time bidding exchange. This comes a little over a year after FBX left beta. “Partnership has been key to Google’s success as a rising tide lifts all boats,” says Google’s Payam Shodjai. “DoubleClick Bid Manager (formerly Invite Media) has been helping agencies and …

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Twitter Reportedly Working On Answer To Facebook Exchange

Twitter is reportedly working on an ad-retargeting exchange, similar to the Facebook Exchange (FBX), in its continued push to provide more advertising options and to better monetize its popular service. The news comes from AdAge, which cites “people with knowledge of the matter” and an “executive familiar with the matter”. Tim Peterson reports: It’s unclear how far along Twitter is …

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Facebook’s Real-Time FBX News Feed Ads Head To Beta

Back in March, Facebook announced its alpha test for expanding real-time, cookie-based Facebook Exchange ads to the News Feed. Now, the company has announced that these ads have moved to beta. Now, additional businesses can scale their FBX efforts from the right hand side of Facebook to more engaging territory. All qualified DSPs received beta access, and can now begin …

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Facebook Brings Real-Time, Cookie-Based FBX Ads to Your News Feed

Facebook is bringing its relatively new Exchange ads to your desktop news feed in an alpha test that will expand the scope of the re-targeted ads that Facebook launched out of beta last September. Facebook Exchange, or FBX, lets advertisers target ads to users with a cookie-based real-time bidding platform. Before today, those ads only appeared on the right-hand side …

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Facebook: Facebook Exchange Is Doing Better Than Google Exchange

In June, Facebook announced the Facebook Exchange. In September, it launched out of beta. According to the company, it is already doing better than Google. AdWeek ran a “sitdown” with Facebook sales chief Carolyn Everson and GroupM chief digital officer Rob Norman. At one point, the conversation turned to the Facebook Exchange, and Everson claimed that it is doing “better …

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Facebook Exchange Is Now Out Of Beta

Facebook announced that its Facebook Exchange ad exchange is now out of beta. The company announced the offering back in June. The Facebook Exchange enables advertisers and agencies to use cookie-based targeting through Demand-Side Platforms (DSPs) to reach their audiences on Facebook with what Facebook says are more timely and relevant messages. Product Marketing Manager Scott Shapiro says, “Facebook Exchange …

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Facebook Exchange Will Bring Targeted, Real-Time Ads For That Car You Almost Bought

Facebook is about to launch a new advertising program called Facebook Exchange, which could not only be a massively profitable venture for the company, but according to them, could improve the relevancy of the ads that you and I see on a daily basis. The premise of Facebook Exchange is pretty simple: When you visit a site (other than Facebook) …

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