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Facebook Exchange Articles

Google Partners With Facebook On Advertising Google Partners With Facebook On Advertising

Google announced today that it has partnered with Facebook to add DoubleClick Bid Manager to Facebook’s FBX real-time bidding exchange. This comes a little over a year after FBX left beta. “Partnership has been key to Google’s success as a …

Twitter Reportedly Working On Answer To Facebook Exchange Twitter Reportedly Working On Answer To Facebook Exchange

Twitter is reportedly working on an ad-retargeting exchange, similar to the Facebook Exchange (FBX), in its continued push to provide more advertising options and to better monetize its popular service. The news comes from AdAge, which cites “people with knowledge …

Facebook’s Real-Time FBX News Feed Ads Head To Beta Facebook’s Real-Time FBX News Feed Ads Head To Beta
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Back in March, Facebook announced its alpha test for expanding real-time, cookie-based Facebook Exchange ads to the News Feed. Now, the company has announced that these ads have moved to beta. Now, additional businesses can scale their FBX efforts from …

Facebook Brings Real-Time, Cookie-Based FBX Ads to Your News Feed Facebook Brings Real-Time, Cookie-Based FBX Ads to Your News Feed

Facebook is bringing its relatively new Exchange ads to your desktop news feed in an alpha test that will expand the scope of the re-targeted ads that Facebook launched out of beta last September. Facebook Exchange, or FBX, lets advertisers …

Facebook: Facebook Exchange Is Doing Better Than Google Exchange Facebook: Facebook Exchange Is Doing Better Than Google Exchange
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In June, Facebook announced the Facebook Exchange. In September, it launched out of beta. According to the company, it is already doing better than Google. AdWeek ran a “sitdown” with Facebook sales chief Carolyn Everson and GroupM chief digital officer …

Facebook Exchange Is Now Out Of Beta Facebook Exchange Is Now Out Of Beta

Facebook announced that its Facebook Exchange ad exchange is now out of beta. The company announced the offering back in June. The Facebook Exchange enables advertisers and agencies to use cookie-based targeting through Demand-Side Platforms (DSPs) to reach their audiences …

Facebook Exchange Will Bring Targeted, Real-Time Ads For That Car You Almost Bought Facebook Exchange Will Bring Targeted, Real-Time Ads For That Car You Almost Bought

Facebook is about to launch a new advertising program called Facebook Exchange, which could not only be a massively profitable venture for the company, but according to them, could improve the relevancy of the ads that you and I see …