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Edison Research Articles

Study Finds Twitter Matches Facebook In Awareness
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Twitter isn’t some strange new thing anymore, according to a fresh report.  In fact, if you reference "Twitter" in front of someone, the odds of you getting a strange look may only be a tiny bit larger than if you say "Facebook."  Unfortunately for Twitter, the odds of someone having a Twitter account versus a Facebook account remain not at all the same.

Nearly Half Of Americans Use Social Media

The percentage of Americans age 12 and older who have a profile on one or more social networking sites has reached almost half (48%) of the population in 2010, double the amount from two years ago (24% in 2008), according to a new survey from Arbitron and Edison Research.

Nearly Half Of Americans Say Newspapers Will Disappear
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Nearly half (49%) of Americans agree with the statement "In the future, there will be no more newspapers because everyone will be getting their news over the Internet," according to a new survey from Arbitron and Edison Research.

This is a significant increase compared with results from just three years ago when only 27 percent agreed with the same statement.
Bill-Rose-Arbitron