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econsultancy Articles

Google Has Reputable Sites Afraid To Link Naturally Google Has Reputable Sites Afraid To Link Naturally

And the freaking out continues…. As mentioned in a previous post, Google has reignited the link removal hysteria by going after guest blog posts. People who have written guests posts on other sites over the years are now rushing to …

Email Marketing Best Online Channel For ROI [Report] Email Marketing Best Online Channel For ROI [Report]

Econsultancy has released its 8th annual Email Marketing Industry Census, based on what it says is the largest UK survey of email marketers. It finds that revenue from email has increased by 28% in one year. 68% of companies rated …

Econsultancy: UK SEO Market Grew By 16 Percent Last Year
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The term "austerity" was almost omnipresent in British culture last year, with budget cutbacks being discussed on a regular basis by just about everyone.  Only it seems the search industry came out more than okay, as a new report from Econsultancy indicates the UK marketplace for SEO came to be worth roughly $680 million.

Email Still Beats Social Networks for E-Commerce
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A new report from Econsultancy suggests that email still beats social networks when it comes to marketing for e-commerce. The report says that over a third (37%) of consumers don’t use a social networking site, and that those who have become a "fan" or "friend" of a company or brand online are still in the minority.

More Marketing Dollars Shifting from Offline to Online
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Econsultancy and Exact Target have released a report based on joint research, polling over 1,000 marketers about their brand reputation strategies. The research found that marketers are slashing their budgets for radio, TV, and print, while looking online to build their brand reputation. The firms say the research indicates there will be a 17% surge in digital marketing spending this year.