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Discovery Articles


The Discovery Channel has partnered with social game company Hive Media, to develop a game based on the television show "Deadliest Catch."

The social media game is set to be released in November on Facebook.  The game will be available only in North America.


The Discovery Channel has partnered with social game company Hive Media, to develop a game based on the television show "Deadliest Catch."

The social media game is set to be released in November on Facebook.  The game will be available only in North America.

Baidu Partners With Discovery

Discovery Communications, parent company of the Discovery Channel, and Baidu, China’s largest search engine, have partnered to launch a new website focused on science and technology.

"The launch of discovery.baidu.com represents an important step in building stronger brand awareness and consumer loyalty for Discovery in the key Chinese market," said Greg Ricca, President and CEO, Discovery Networks International.

Amazon Sued Over Its Kindle

Discovery Communications, the company behind the Discovery Channel, has sued Amazon.com for allegedly violating a patent on electronic book technology with the Kindle.

Discovery filed the patent infringement suit against Amazon in U.S. District Court in Delaware alleging that the sale of both versions of the Kindle violates a patent Discovery received in 2007.

Discovery Pushing HowStuffWorks.com

Discovery - owned HowStuffWorks.com is launching its first-ever marketing campaign in hopes of attracting more users and advertisers.

Discovery Communications purchased the U.S. branch of HowStuffWorks six months ago for $250 million. The marketing campaign includes 30-second spots on Discovery’s online properties along with its TV properties.

StumbleUpon & Discovery: It’s What’s For Dinner
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Long ago a little old lady asked, “Where’s the beef?” These days, Hollywood writers have a beef with the studios, and people turned to the web to discover entertainment in greater numbers.

Oprah, Discovery Partner On TV Network

Oprah Winfrey and Discovery Communications are partnering to create the Oprah Winfrey Network (OWN).

OWN will launch in mid-2009 in 70 million homes, on what is currently the Discovery Health Channel. The venture will include Oprah.com. Winfrey will have editorial control over the joint venture and will be responsible for the network’s programming and branding.

PubCon – Alternative Discovery & SEO
Learn the best tips, tools, and techniques for non-traditional optimization for both indexing as well as ranking support. This includes files such as PDF’s, doc’s, PODCATS and RSS feeds.

Google Trends Reveals What Unites Manchester
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In celebration of Reuters’ discovery of Google Trends, we thought we’d revisit for an update. Like last year (when Google Trends was launched) Birmingham, England still has the world’s largest concentration of porn searches.

Discovery Forks Over $250M For HowStuffWorks

Discovery Communications owns well-known brands such as the Discovery Channel and Animal Planet.  For the price of $250 million, it now owns HowStuffWorks.com, too.

Discovery To Offer Programs Online

Discovery Communications is putting some of its full-length episodes of series and specials online.

Targeting Passions (Audience Discovery)

I read an interview of Bill Gossman, CEO Revenue Science on Media Post’s Behavioral Insider. Bill talked about the concept of “audience discovery” to find the right audience for an advertiser.

Discovery Channel To Focus On E-Commerce

Discovery Communications has plans to close all 103 of its mall-based and stand-alone Discovery Channel stores in order to focus on its e-commerce platform.

Discovery Channel To Focus On E-Commerce
Discovery Channel To Focus On E-Commerce
Discovery Channel To Focus On E-Commerce
Confusing Search Engine Bots?

There are two primary factors to getting a page ranked – discovery and relevancy. By and large, search engines are clever creatures, but the very best webmasters will always send out the right signals to gently guide the search engines, and in return receive great rankings for their content.

Search engines discover content using their bots (or ‘crawlers’), and determine relevancy (and by extension ranking) using advanced algorithms.

Six Ways to Find Keywords

Keyword research is one of the most important parts of a pay per click campaign so how do you go about identifying as many relevant words and phrases as possible? Here are some techniques:

EFF Goes YouTube Ambulance Chasing
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If a YouTube user feels one of their videos was an unfair casualty of Viacom’s recent war on copyright infringement, the Electronic Frontier Foundation wants to know about it. The nonprofit organization has posted its call to the user-generated disenfranchised on their home YouTube turf.

Accurately Predicting Potential Website Traffic

Wouldn’t it be useful if your SEM company could accurately predict how much organic search traffic they could get your organization?

How Can I Attract More Visitors To My Site?

Dear Kalena…

Government Tracking Electronic Communications

A press release from FaceTime Communications stopped me cold today.

Microsoft Closes bCentral Directory

Could it be? Have we just lost one of the three valuable directories (Yahoo, DMOZ and bCentral) – recommended by many when launching a new site?

Creative Discovery Comes To Search

It’s probably entirely appropriate that if a supercomputer is going to be set up to strive for creative answers to tough questions, that hardware will consist of Apple Xserve G5s.

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