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David Roth Articles

Reducing the Yahoo-to-adCenter Campaign Friction

As you may know, the Yahoo and Microsoft advertising transition is complete. Yahoo and Microsoft paid search advertisers must use adCenter to manage their campaigns. But how smooth has the transition been for advertisers? 

How Can Business Owners and CEOs Keep Up in the Digital Age?

How does a business owner know what online marketing strategies to choose from? There are seemingly new tactics, new ideas, and new tools coming out every day, and most companies simply don’t have the resources to jump right into every …

Liveblogging: The State Of The Search Union (Google, Yahoo & Experts)

Watch the Keynote live at live.webpronews.com.