All Posts Tagged Tag: ‘david fischer’

Facebook Exchange (FBX) Is Apparently On The Way Out

Facebook launched Facebook Exchange, otherwise known as FBX, back in 2012, and from the sound of it, it may already be going away. FBX enables advertisers to reach Facebook users based on specific actions they’ve taken online, such as visiting their website. This way targeting has increased relevance due to the interest the user has already shown in the advertiser. …

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Premium For Facebook Lets Brands Publish Ads In News Feeds, Mobile App

Today might as well be the debutante ball for Facebook as they looked to win the confidence of investors and businesses with some major announcements related to how advertisements will be deployed across the website. Perhaps the biggest announcement involved the implementation of ads on Facebook’s mobile apps. Thus far, the mobile Facebook experience has been a completely ad-free. Not …

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