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Dave Fleet Articles

Guess What? Social Media Measurement Doesn’t Have to Be Hard Guess What? Social Media Measurement Doesn’t Have to Be Hard
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What is it about social media measurement that makes it so hard for people to grasp? It is it really that it’s so hard, or is it that people are missing the point? According to Dave Fleet, the Vice President of Digital at Edelman in Toronto, marketers often make it harder than it is.