WebProNews

Apple Battles Customers

The latest furor around the iPhone is that some people who have “hacked” their iPhones are now left with “bricks” or non functioning iPhones due to a recent software update.

Everything You Wanted to Know About Customers

The purpose of marketing has always been clear—to facilitate customer acquisition—but one of the most important things that a marketer can do is help his or her company learn more about its customers.  Who are they?  What do they read?  What do they search for?  What do they shop for?  And what’s the maximum we’re willing to pay to acquire their business?  There was a time when very little of this was really knowable. 

Ameritrade Crack Exposed 6.3 Million Customers

A massive exploit of brokerage TD Ameritrade led to one of the largest data breaches this year, revealing personal information to attackers.

Jobs Gives In...A Little

Even though Apple CEO originally told the iPhone faithful – the ones that stood in line even though they didn't need to – tough titty about this week's $200 price drop just two months after launch, it looks like he's throwing them a bone, er, a coupon.

DOJ Likes Packet Sniffing, Votes For AT&T

Your first thought may be: What's the Department of Justice got to do with Net Neutrality? Well, essentially nothing at this point, except that the FCC asked the Antitrust Division for its opinion. The Commission could have saved some time by just jotting down what AT&T said.

Listening to Customers, Not "Bowing to Pressure"

From a business standpoint, one of the critical advantages social media bring to the table is the ability to tap into what important segments of the population are thinking. GM Vice Chairman Bob Lutz, for example, is on the record claiming that the Fastlane blog has provided him with better intelligence than any traditional form of market research.

ChannelAdvisor Gets New Customers

ChannelAdvisor, a provider of ecommerce channel management solutions announced the addition of 30 new retail customers who have selected ShoppingAdvisor or SearchAdvisor to manage their paid search or comparison shopping engines.

Getting Customers With Google Coupons

Google is able do a lot of things for businesses, including telling potential customers how to reach them.  Granted, it won’t tell potential customers why they should go to (or contact) those businesses, but Jennifer Laycock’s recent article on Google Coupons can clear up even that issue.

80% of New Customers Believe They Found You

According to MarketingSherpa’s Business Technology Marketing Benchmark Guide 2007-08, 80% of decision makers who made a technology purchase believe that they found the vendor – as opposed to the vendor targeting them.

Web Marketing and Customer Facing

Last week, I posted about how big-company marketers must influence other employees within their company to make the most of the new Internet marketing opportunities. But someone commented to me, "Well, not everyone must be influenced, right? I mean, not everyone is customer-facing." So it made me wonder just who is "customer-facing" in Web marketing?