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customer loyalty Articles

Using Personalized Data Critical To Brand Loyalty Using Personalized Data Critical To Brand Loyalty

As more consumer data is available to brands than ever before, you might think that brands would be able to capitalize on this, and know their customers better than they know themselves, and in turn inspire increased brand loyalty. You’d …

Study Looks At Top Brands For Customer Loyalty Study Looks At Top Brands For Customer Loyalty

New data has been released finding that WhatsApp, Facebook, Pandora, Netflix, and Google are the leading brands for customer loyalty in their respective categories (Instant Messaging, Social Networking, Online Music, Online VideoStreaming, and Search). This data comes from the Brand …

iPhone Loyalty on the Decline, Says Report iPhone Loyalty on the Decline, Says Report
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A new report released today by Strategy Analytics shows that loyalty to the iPhone has fallen for the first time since 2007, most noticeably in Western Europe. The report, titled iPhone Owner Loyalty Declines: Is Apple Losing its Innovation Edge?, …

Calling Upon Customers to Give Where it Matters to Them

Boulder, Colorado-based social software developer Giveo has just introduced a new way for brands to get customers engaged with their charitable giving efforts. It’s called Crowdgiver, and lets the customers of charitable brands have a say in where the company is donating its money. WebProNews had a chat with CEO Ed Messman about the product, which was first launched in private beta about a month ago.

Google Offers New Coupon Templates for AdWords

Online coupons are incredibly popular these days. In fact, just recently, Nielsen released some data showing that not only are more people going to coupon sites, but the average amount of time spent there has increased.