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All Posts Tagged Tag: ‘customer loyalty’

Using Personalized Data Critical To Brand Loyalty

As more consumer data is available to brands than ever before, you might think that brands would be able to capitalize on this, and know their customers better than they know themselves, and in turn inspire increased brand loyalty. You’d be wrong, however. Earlier, we looked at a new study from IBM and Econsultancy, which found that businesses think they …

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Study Looks At Top Brands For Customer Loyalty

New data has been released finding that WhatsApp, Facebook, Pandora, Netflix, and Google are the leading brands for customer loyalty in their respective categories (Instant Messaging, Social Networking, Online Music, Online VideoStreaming, and Search). This data comes from the Brand Keys 2015 Customer Loyalty Engagement Index based on a survey of 36,605 consumers, 18 to 65 years of age from …

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iPhone Loyalty on the Decline, Says Report

A new report released today by Strategy Analytics shows that loyalty to the iPhone has fallen for the first time since 2007, most noticeably in Western Europe. The report, titled iPhone Owner Loyalty Declines: Is Apple Losing its Innovation Edge?, found that 75% of iPhone owners in Western Europe this year say they are likely to buy their next smartphone …

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