All Posts Tagged Tag: ‘Custom Audiences’

Facebook And IBM Are Working Together On Personalized Ads

Facebook and IBM have teamed up on marketing solutions with IBM’s marketing cloud clients now being able to utilize Facebook’s ad capabilities starting today. This includes Custom Audiences, which can be used in conjunction with IBM’s analytics and design features. IBM has a new feature called Journey Designer, which brands can use to create personalized customer experiences and then use …

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Facebook Rolls Out Custom Audiences

Facebook announced that it is rolling out Custom Audiences for general availability after previewing the new targeting feature last fall. Custom Audiences let businesses target people who have visited their website or mobile app with certain News Feed ads that feature enhanced call-to-action buttons. “Custom Audiences from a website or mobile app combines the power of Facebook’s existing Custom Audiences …

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Facebook Adds Third Parties To Custom Audiences Tool

Last fall, Facebook released its custom audiences tool for marketers. Now, they’ve expanded it to allow businesses to use Datalogix, Epsilon, Acxiom, and BlueKai. Businesses that already work with these third parties can use the same info they have used elsewhere to create campaigns on Facebook. Facebook will work with these third parties to create pre-defined targeting categories on Facebook, …

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