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Custom Audiences Articles

Facebook Rolls Out Custom Audiences Facebook Rolls Out Custom Audiences

Facebook announced that it is rolling out Custom Audiences for general availability after previewing the new targeting feature last fall. Custom Audiences let businesses target people who have visited their website or mobile app with certain News Feed ads that …

Facebook Adds Third Parties To Custom Audiences Tool Facebook Adds Third Parties To Custom Audiences Tool

Last fall, Facebook released its custom audiences tool for marketers. Now, they’ve expanded it to allow businesses to use Datalogix, Epsilon, Acxiom, and BlueKai. Businesses that already work with these third parties can use the same info they have used …