All Posts Tagged Tag: ‘CPG’
A little over a year ago, research showed that 44% of traffic to consumer packaged goods (CPG) sites came from search. These days, searchers are getting even more specific when searching for these kinds of items.
Sally Falkow looked at the phenomenon last year, referring to research from comScore, Procter & Gamble, Yahoo, and SEMPO. Highlights she pointed out about the motivation of searchers were:
Seventy percent of consumers use the Internet to research consumer packaged goods before visiting a store according to a survey from Prospectiv "2007 Consumer Packaged Goods survey."
When conducting research for consumer packaged goods (CPG) online 27 percent of consumers say they prefer e-newsletters followed by 25 percent who favor search tools. Fourteen percent said they used general saving and shopping sites along with branded product sites.