All Posts Tagged Tag: ‘CPCs’

Adobe Looks At Enhanced Campaigns’ Impact On CPCs, Tweaks Media Optimizer Algorithm

Adobe has released a new report analyzing Google’s Enhanced Campaigns from about 100 major U.S. advertisers ($100+ million ad spend). It looks at data from the past three months, and found that Google CPCs have increased by 6%, among other things. The company notes that while CPCs typically increase during the Spring, seasonality can be ruled out as the sole …

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Google Cost Per Click: Larry Page “Very Bullish” On Mobile

Google released its Q1 earnings report today. Average cost-per-click, the company reported (which includes clicks related to ads served on Google sites and the sites of Network members), decreased 12% over the first quarter of 2011 and 6% over the fourth quarter of 2011. This has been an area of concern for shareholders, with Google’s mobile business doing well, but …

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