WebProNews

Clicks Down, Revenue Up On Google

LeeAnn Prescott, EfficientFrontier's director of research and communications and WebProNews's favorite statistician, concurs with comScore's recent bombshell that the number of paid clicks on Google were down in January. Wall Street's pummeling of Google's stock, however, was "an unnecessarily strong reaction."

Google Sacrifices Clicks To Increase Advertiser ROI

Google investors are still at the table eating their losses after comScore's report that paid click revenues were flat in the month of January. Impending recession was the chief suspect among speculators, but nobody finds any real support for that. More astute observers noticed that revenue flattened very soon after webmasters began reporting on decreases in AdSense earnings.

Google Headed Back Towards Average?

I don't usually follow sponsored links when doing research (intentional ad blindness), but people are getting better at getting my attention. Mark Hines at Vestopia targeted GOOG and bragged via AdWords that he sold out at $741. Click and he'll tell you why.

CPC Is Flat, But People Are Still Shopping

Speculation as to why Google's paid clicks have flattened in January has led to further speculation that a recession has caused consumers to do less search-initiated shopping. Hitwise's Bill Tancer has information that suggests otherwise.(It occurs to me also that investors have been spoiled by Google's constant growth, as even when Google grows there is disappointment that there wasn't more growth. And flat returns now might as well be declines. Regardless, I suppose market corrections are inevitable. It just sucks if you bought in at $747 per share.)

Could CPA Overtake CPC?

That is the question that Aaron Goldman discusses in his most recent post at Search Insider. Aaron provides some sound thinking as to why CPA could overtake CPC in the future as the preferred way in which to purchase paid search.

HealthPricer Sees CPC As Near Death

Cost per click? Even the resources of HealthPricer can't find a cure for the demise of CPC, as cost per action (CPA) becomes more appealing to retailers.

Facebook Killing Google, Chapter II: Flyers

Facebook Flyers Pro, the advertising program offered within the Facebook social network, could be a fascinating competitor for AdSense for a few reasons.

I've Had It With Google Conspiracy Theories

Okay people, enough is enough.  I can’t go through a day anymore without reading some article or other about how Google has been seduced by the power of the dark side.  It’s debunking time. 

Reprise: Small Budgets Pay More With Panama

Among the analysis of Yahoo's new search marketing system by Reprise Media came the revelation that smaller monthly spenders have seen cost per click prices rise.

Some People Will Click On Anything

Pose whatever theory you like as to why, but an AdWords experiment revealed that people will click on just about anything – even if the ad tells them their computer will be infected with a virus if they do.