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cost-per-click
Companies Collaborate to Define Clicks
The Interactive Advertising Bureau (IAB) has announced the release of Click Measurement Guidelines, a document establishing parameters for buying and selling cost-per-click (CPC) adver
CPC Rates Climbed in 2005
By Andy Beal
New MarketingSherpa report shows average cost-per-clicks rose in 2005.
Price Per Click Up 25% Last Year
Marketing Sherpa released a report that showed the average cost-per-click rose 24.8% in 2005, from $1.29 to $1.61 on Google AdWords.
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