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Conversion Rate Articles

Google Launches Commerce Search to Boost Your Conversion Rates
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Google has launched a new product that online retailers may find incredibly useful for improving the product search on their site, and potentially increasing sales and reducing bounce rates. It’s called simply Google Commerce Search. Think Google Site Search, specifically tailored to e-commerce and product sites. Google couldn’t have timed such a release any better with the holiday shopping season arriving. 

Google: Conversion Rates Hardly Vary by Ad Position
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Ever wondered if your AdWords conversion rates would be better if your ads were just positioned differently? According to Google, it doesn’t matter a whole lot where they are positioned.

Google Chief Economist Hal Varian and his team claim to have done some research into the subject and has concluded that conversion rates just don’t vary much by position.

Measuring Conversion Rate

I recently read Avinash Kaushik’s post Excellent Analytics Tip #8: Measure the Real Conversion Rate & “Opportunity Pie”. I like the approach in general but I have a differing view on point #1 and point # 3 in this article. In my opinion almost every real visitor who lands on your site provides an opportunity for conversion.