WebProNews

Conversational Marketing as a PR Tactic

In a recent post about who is in the conversation John Batelle says that while the  online conversation has very obvious benefits for the users, one of the troublemsome spots has been how do we keep it going and still pay the rent?  Or the hosting, in this case.Most writers who have a following online write because it's a passion. Readers/viewers come back because the content is compelling and they value the conversation.

A Strategic Approach to Social Media Marketing

A Strategic Approach to Social Media Marketing Social media marketing is more than just implementing social bookmarks on your site in hopes that your content spreads like a virus. It’s more than seeding your content in sites like Digg; and/or trying to game their voting algorithm.

FM 'Spokesbloggers' Called Out

I've said it before: Sell out first. That way they expect it from you. Another blogstorm erupted last weekend over Federated Media's involvement with Microsoft's new "conversational marketing" idea.