All Posts Tagged Tag: ‘Conversation’

World Cup Was the Biggest Thing on Facebook in 2014

It’s that time of the year again – the time for year-in-review updates. Facebook is early to the party, and has already announced the most-discussed topics of the year. With its massive global reach, it should come as no surprise that the World Cup in Brazil was the most popular topic of conversation on Facebook in 2014. Not only that, …

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@ is the Universal Sign of Engagement

For decades, companies were very good at pushing messages into markets and talking at people rather than with them. Now companies are embracing the idea of two-way interaction. Monitoring conversations is becoming standard procedure as small and enterprise businesses alike make substantial investments in tools such as Radian6, Sprial16 and Brandtology. And, not only are companies monitoring conversations, they’re adopting …

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