All Posts Tagged Tag: ‘Conversation’
For decades, companies were very good at pushing messages into markets and talking at people rather than with them. Now companies are embracing the idea of two-way interaction. Monitoring conversations is becoming standard procedure as small and enterprise businesses alike make substantial investments in tools such as Radian6, Sprial16 and Brandtology. And, not only are companies monitoring conversations, they’re adopting …
Do we need to change our entire campaigns to capitalize on universal search? Find out what you can do to better dominate the universal SERPs and grab searchers’ attention.
At ad:tech last week, fellow PR/new media marketing practitioner and blogger, Rohit Bhargava and I were talking about his new book, “Personality Not Included – Why Brands Lose Their Authenticity and How Great Companies Get it Back”, and he mentioned that I should send him a list of recommended reading for a new bookstore feature he’s adding to his blog.
Dell Inc. embraced social media in a big way with the launch of Direct2Dell, its customer focused blog. Greeted originally with catcalls by many observers, the blog—under the guidance of Lionel Menchaca and other members of Dell’s communications and customer service team—has been a cornerstone in the computer maker’s reputational turnaround success story.
Until today, AOL’s December 2005 acquisition of video search startup Truveo has been a white-label technology behind the video capabilities of many of the Web’s biggest sites. With its relaunch as a destination portal, Truveo became the top contender for best video search site in the world.
I started this article as a congratulatory note to David Armano, but I ended up using to do something I’ve been meaning to for a while, which is highlight some great blogs and talk about why I think they have been so successful, particularly over the last year.
I’ve spoken before about how the Internet turns marketing into a conversation. Lots of people have. But it’s not a new idea. In fact, I was lucky enough to work with one of the people that figured it out first, although I frankly didn’t grasp the significance of what he was saying at the time.
The con in conversation is that it often means conversion, at least when marketers say it.
Conversion of opinion and perception, conversion of loyalty and trust and in many cases, hopefully, conversion of dollars and cents.
There’s nothing new here really, conversion through conversation has been around for, well, centuries. It’s the stuff of philosophy, religion, politics, education, and yes, business too.
Heh, while I was stuck in traffic on the way home tonight my brother called. We had one of our usual heated conversations — this time about search engines (he had read my post about PLAYing with search and thought I was nuts for wanting search engines to display stock quotes for terms like PETS, PLAY, etc).
Last week Microsoft made a big step on working with the community. We saw what can happen if you put something out there, put your ear to the ground, and then refactor based on what you hear.
An interesting perspective on corporate blogging from gapingvoid: Every market has an internal and external conversation.
Inevitably, with the launch of a new search engine, especially one the size of MSN Search, there is an outcry of people wanting to know how to improve their result position. Questions like “How do I optimize my site to rank well?” and “Does this engine base more relevance on in-bound links or on-page content?” are quite common.
Where many marketing conversations get off-track are the ones you have with yourself, before you even pick up the phone or initiate the handshake. As independent professionals, usually at the helm of solo businesses, we sometimes find ourselves facing daunting internal obstacles as we try to begin our day’s marketing activity. With no one in our office-of-one to help with a confidence booster, an important resource to have in our self-management toolbox is a means of submitting the negative self-talk for an internal Second Opinion.
When a conversation is not working out there is the potential for massive frustration or a breakthrough depending on how you look at it.
Managers are hired for their technical skills and experience but fired due to a lack of leadership ability. Most do not know that leadership is an interactive conversation that pulls people toward becoming comfortable with the language of personal responsibility and commitment.
A master of metaphor, Sean D’Souza writes articles that astound readers. He gives readers what they want, and then some.
You might think writing articles as powerful as D’Souza’s would require epic talent, but in fact, D’Souza says, it all starts with a headline.
When the Israelites heard that God was going to take them to the promised land they were excited as I’m sure you would be too. The road to the promised land however turned out not to be, what they expected. They expected to be taken there speedily and in comfort, but instead the road took them through the desert and they endured all kinds of hardships.