WebProNews

Search Insider Summit - Dominate the Universal SERPs

Do we need to change our entire campaigns to capitalize on universal search? Find out what you can do to better dominate the universal SERPs and grab searchers’ attention.

Conversation Movement

Jeremiah Owyang has concluded that some conversations are moving to Twitter. He's right.

Off to Speak at SES Chicago

Brrr!  I am off to Chicago in the morning to speak at SES. Temperatures below freezing and snow already on the ground.  For a little African lizard like me used to blazing heat it's way too cold.  I bought myself some thermal underwear and pulled out my down parka and off I go.

Recommended Online Marketing & PR Reading List

At ad:tech last week, fellow PR/new media marketing practitioner and blogger, Rohit Bhargava and I were talking about his new book, “Personality Not Included - Why Brands Lose Their Authenticity and How Great Companies Get it Back”, and he mentioned that I should send him a list of recommended reading for a new bookstore feature he’s adding to his blog.

Who Will Manage The Online Ad Conversation?

The debut of Facebook's Social Ads builds upon the path of "pull" advertising being walked in social media. It presents a challenge to the brands, marketers, and agencies who manage the advertising message.

Ad:Tech - BuzzLogic Launches Conversation Ad Targeting

It seems that BuzzLogic has found another use for all of the conversation mining and sentiment analysis it conducts in the blogosphere.

Dell's Bold New Step Into the Conversation

Dell Inc. embraced social media in a big way with the launch of Direct2Dell, its customer focused blog. Greeted originally with catcalls by many observers, the blog—under the guidance of Lionel Menchaca and other members of Dell’s communications and customer service team—has been a cornerstone in the computer maker’s reputational turnaround success story.

Conversation with Sun`s ZFS Inventors

Smart dudes. 45 minutes. Talking about Sun Microsystems’ ZFS. File storage system that’s used on a ton of datacenter computers and is rumored to be used in a future version of OSX.

SES - TopRank Day 1 Wrap Up

If you see these smiling faces at SES, be sure to say hello!

Truveo Finds Its Video Destination

Until today, AOL's December 2005 acquisition of video search startup Truveo has been a white-label technology behind the video capabilities of many of the Web's biggest sites. With its relaunch as a destination portal, Truveo became the top contender for best video search site in the world.