All Posts Tagged Tag: ‘Content Experiments’

Google Talks Advanced Content Experiments In Google Analytics

Google has been releasing some half-hour educational videos for marketers to get more out of Google Analytics. Earlier, we shared one specifically for Mobile App Analytics with Android. Here’s another one about content experiments. In the video, Google Analytics advocate Pete Frisella talks about various advanced implementations of Content Experiemnts. Google has been making quite a few changes to Google …

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Google Analytics Gets Content Experiments API

Google announced today that is launching a Content Experiments API for Google Analytics. This is a tool developers can use to test site content with programmatic optimization, and turn Google Analytics into an A/B testing platform. “By utilizing our multi-armed bandit approach, you can maximize results by efficiently determining which assets on your site perform best to offer an improved …

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Check Out These Changes To Content Experiments In Google Analytics

At the beginning of June, Google announced the launch of Content Experiments in Google Analytics, which would effectively replace Google’s Website Optimizer tool (the tool goes away on August 1). Since the initial announcement, Google says it has been collecting feedback, and making changes accordingly. One change is support for relative URLs. “Using relative URLs affords you increased flexibility when …

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Google Website Optimizer Problems Fixed

Some users of Google Website Optimizer have been experiencing some problems with the service. It appears Google has heard the complaints, and fixed the issues accordingly. In a post to Google’s Website Optimizer blog, Google Analytics Sr. Product Manager Enrique Muñoz Torres writes: We have gotten reports of spurious conversions appearing in Website Optimizer reports over the last few days. …

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