WebProNews

There's Value In Stumbling

Here's an interesting question put forth by webmasters: What's a link in StumbleUpon worth? Well, it's nofollowed, which means not much in terms of link juice. But there may be an indirect value. Part of that, of course, is branding. It's good to be found in as many places as possible. But another value, as noted at SearchEngineRoundtable, is the chance that somebody stumbles upon your site and blogs about it. If so, you've just earned another endorsement and possibly a good link.

Shyftr May Kill Full RSS Feeds

The Shyftr service ties feeds and social networking features together in a way that has some prominent bloggers screaming foul.

An Introduction To SEO

Welcome to Daryl Quenet's introduction to Search Engine Optimization (SEO), optimizing design, and how to maximize your websites search engine positioning for the major search engines. When it comes to running an effective website that ranks well on the search engine results pages (SERPs), there are three major factors that can influence the number of search engine referrals (incoming searches) you get. This applies to all the major search engines (Google, Yahoo, MSN, and Live). Content Is King

SEO Step Four of Ten: Content Optimization

Welcome to part four in this ten part SEO series. The ten parts of the SEO process we will be covering are:

Considering the Leap Into Social Media Marketing

Lately we’ve been working with quite a few CMO’s at companies that are considering the leap into social media marketing, many of which are in the process of choosing a social media agency, nailing down scope of work, and all of which are still unsure if it will be a good or a bad investment. To be honest, this is a scary leap for marketers, who are being pushed from competitors and internal staff to enter this space , and who then feel the inevitable pressure to quantify their results.

StumbleUpon & Discovery: It's What's For Dinner

Long ago a little old lady asked, "Where's the beef?" These days, Hollywood writers have a beef with the studios, and people turned to the web to discover entertainment in greater numbers.

Money for Content

The WSJ let the "our content will be free" story spread for months to generate public relations related coverage and to misdirect competitors before announcing that they are going to keep their subscription service: Mr. Murdoch made his latest comments at the World Economic Forum in Davos, Switzerland, in answering a question.

WSJ Will Not Abandon Subscription Model

If rumors are to be believed, the Wall Street Journal has been considering abandoning the subscription model for months. But alas, it’s not to be. Rupert Murdoch announced today that the Wall Street Journal, while expanding its free offerings, would not leave the subscription model. In fact, he stated that:

The Key to Dominating Google is to Matter Outside of it

Rich Skrenta recently mentioned an article about being within the confines of Google: So it strikes me that the time is right to make some big bets. You can't make those within the system. My advice: start from scratch, take some chances in finding marketing channels outside the Google system.

The Freemium Business Model for Content

Here is a great speech by Chris Anderson about how reputation and attention are becoming the new economies upon which much of the internet (and potentially offline) world may be based upon. Freemium consists of giving away value (and possibly wrapping it in ads), as a lead generator to sell premium products and services.