Consumer trust

Blogs Trusted More Than Search, Banner, and Text

By Jason Lee Miller - Fri, 10/12/2007 - 11:27am.

Consumer-generated content is by far a more trusted form of advertising worldwide than search engine ads, banner ads, or text ads, according to Nielsen, and is trusted almost as much as physical word-of-mouth.

News Tags: Search, Advertising, SEM, consumer-generated media, banner, Text, Blogs, Consumer trust

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