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Consulting
PubCon - Content Creation
Constant content creation is the fuel for your website. Whether you live 'n die off search engine referrals or natural type-in traffic you understand the need for minty fresh content. This panel of content gurus will look at how to keep the creativity flowing and managing the content process.
Moderator:
Elisabeth Osmeloski
Speakers:
PubCon - The Social Marketing Playing Field
This panel is an introduction about getting up to speed with the major social marketing sites. This panel of SMO promotion experts will take you from newbie to advanced in short order. Do your homework before you hit this session though. Study the basics of Reddit, Netscape, Delicious, Digg, Facebook, and LinkedIn.
Moderator:
Joe Laratro
Speakers:
PubCon - Monetizing Social Media Traffic
Social media traffic is decidedly different from search traffic, newsletter traffic, or general link traffic. Knowing how to capitalize on this potentially huge traffic influx is critical for social media players. This session will look at ways that social media outlets can be monetized.
Moderator:
Rand Fishkin
Speakers:
Expert Strategies for SEO
Optimizing your site for search engines can be challenging and time consuming. It's a game where the rules are always changing and there is no shortage of outdated and just flat out bad advice readily available. So, what should you be doing? How should you be approaching the whole search engine optimization mess?
SES: Show Me The SEM Money
The search industry has attracted plenty of entrepreneurs who want to make a go of the SEM or SEO business. A session at SES San Jose talked about the all-important topic of what to charge for those services.
SEO - Working for Clients or Yourself?
Early last week Brian Provost of Scoreboard Media Group posted The First Question You Should Ask Your SEO Consultant. That question according to Brian is “If you can rank a site in lucrative markets, why would you do it for clients instead of for yourself?” It’s an interesting question and one deserving discussion.
SEO (Publish or Perish?)
By Eric Enge
Rand Fishkin recently put up a post titled: Wasting Time or Clearly Incompetent - The SEO Consulting Debate. In it Rand refers to a post by Brian Provost at ScoreBoard Media Group titled: The First Question You Should Ask Your SEO Consultant. Brian has since published an update titled: Attack of the SEOmoz Clones: More Thoughts On SEO Consulting.
Microsoft: Faster Computers = Cheaper Gas
By Joe Lewis
Research firms and think tanks are constantly looking for new ways to process oil in order to increase gasoline production, given the world's dependence on the valuable commodity. Analyzing chemical bonds and refining techniques, however, many not be the only solution when it comes to achieving optimum efficiency.
When Somebody Steals Your Copy or Design
By Rich Brooks
If you read my earlier post on having my copy swiped by other companies I'm sure you feel my righteous indignation.
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