OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “...
As the year comes to a close, sales estimates are now being finalized and predictions for the next few years are being made.
Market research firm Strategy Analytics today issued...
At the Consumer Electronics Show in Vegas, Yahoo announced that it's introducing some new connected TV features, partnerships and apps.
For one, Yahoo anno...
Today, Yahoo proved that it's all about bringing together TVs and the Internet, and also that it has plenty of allies in that mission. The company announced new partnershi...
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