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Connected TV Articles

Connected TV Adoption to Double in Coming Years Connected TV Adoption to Double in Coming Years

As the year comes to a close, sales estimates are now being finalized and predictions for the next few years are being made. Market research firm Strategy Analytics today issued what seems to be a safe bet for the tech …

Roku at Best Buy Should Mean Increased Adoption
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Roku announced today that its Roku XD player is available for purchase at Best Buy stores nationwide and at BestBuy.com. We spoke with Roku Chief Communications Officer Brian Jaquet at SXSW ¬†earlier this month, about the company’s expansion in retail, …

Yahoo Brings “Broadcast Interactivity” to Connected TV

At the Consumer Electronics Show in Vegas, Yahoo announced that it’s introducing some new connected TV features, partnerships and apps. 

For one, Yahoo announced "Broadcast Interactivity" to launch with select national broadcast and cable TV providers and brand advertisers. The company is collaborating with ABC, CBS, HSN, and Showtime on content for a pilot program in the first half of 2011. Brand advertisers Ford, Mattel and Microsoft are also planning to work with Yahoo on this. 

Yahoo Makes Multiple Strides On Connected TV Front

Today, Yahoo proved that it’s all about bringing together TVs and the Internet, and also that it has plenty of allies in that mission.  The company announced new partnerships, a wide release of the Widget Developer Kit, and a significant range of new TV widget providers and content.