Quantcast

CMO Council Articles

Report: Content Sharing Circles Have Big Impact On B2B Vendor Selection Report: Content Sharing Circles Have Big Impact On B2B Vendor Selection

The Chief Marketing Officer (CMO) Council and NetLine Corporation recently put out a report (via MarketingProfs) finding that customer content sharing circles strongly impact pre-sale vendor selection. More and more, “insight-hungry” businesses are relying on trusted third-party information to make …

Social Network Users More Vulnerable To Security Risks
· 3

The majority of social networking users are vulnerable to online security problems with less than one third taking actions to protect themselves, according to a new survey by AVG and the CMO Council.

According to the poll results most social network users fail to perform the following basic security measures on a regular basis:

An Outlook on Marketing for the Year

The CMO Council just released its annual outlook for Marketing, based on insights from 825 senior marketers. I’m proud to say that this year’s report was sponsored by Marketo as well as Deloitte Consulting LLP.