All Posts Tagged Tag: ‘CMO Council’

Report: Content Sharing Circles Have Big Impact On B2B Vendor Selection

The Chief Marketing Officer (CMO) Council and NetLine Corporation recently put out a report (via MarketingProfs) finding that customer content sharing circles strongly impact pre-sale vendor selection. More and more, “insight-hungry” businesses are relying on trusted third-party information to make their decisions. It also found that buyers are often clustered in “distinctly different content sharing circles”. The report is based …

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