Pose whatever theory you like as to why, but an AdWords experiment revealed that people will click on just about anything – even if the ad tells them their computer will be infected with a virus if they do.
Valleywag doesn't elaborate on the media buyers complaining that advertising on Facebook just isn't worth it. But if this is the frigid, penetrating tip of an iceberg, all eyes will soon be on Mark Zuckerberg, watching to see how he's going to fix things.
Zuckerberg, in the meantime, will look back with yearning at the billion-dollar acquisition offers.
Three weeks ago, Yahoo introduced its new ranking model to the search world. Armed with new ad grouping, geo-targeting, and quality score features, the platform already seems to be yielding very positive results for the company.
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