WebProNews

Google Trends Gets New Look & API

Google Trends program will get a new look with a new application interface program.

Windows Live Translator For Your Site

Windows Live’s excellent Translator service has now released a single line of code that you can add to any website to give visitors the option of translating your website into their language of choice. Just head to translator.live.com/AddIn.aspx, select the language your website uses, and it’ll give you the code. If your site is in English, this will be the code:

Superpages Adds More User-Generated Content

About a week ago, Idearc announced that Superpages.com had introduced more user-content features.

Google's Online Marketing Challenge For Students

Google Inc has announced the Google Online Marketing Challenge. This will be held in March or May next year.

YSM Webinar: 2007 Holiday Consumer Overview...

Our friends from Yahoo! just let us know Pato Spagnoletto, Senior Director of Marketing at Yahoo! Search Marketing, will be hosting a webinar on Wednesday, November 14. Called "2007 Holiday Consumer Overview and Search Best Practices," many subjects from best practices, to the impact of combining search and display, to 2006 holiday results/consumer trends will be discussed.

Expert Strategies for SEO

Optimizing your site for search engines can be challenging and time consuming. It's a game where the rules are always changing and there is no shortage of outdated and just flat out bad advice readily available. So, what should you be doing? How should you be approaching the whole search engine optimization mess?

Click Fraud Thriving On the Web

Click Forensics has released its pay-per-click (PPC) fraud numbers for the third quarter of 2007.

Pay Per Click Party Over?

First the good news. Pay per click, as it has been perfected by Google, is unarguably the Web's highest business achievement to date. Google has become an international corporate icon worth more than some of the most famous name brands of our generation like Disney, McDonalds and Hertz.

We Need a Detailed Picture of Click Quality

Making recent headlines has been a heated debate between a click fraud auditing vendor, Tom Cuthbert of Click Forensics, and Shuman Ghosemajumder, head of click quality at Google.

Yahoo Makes The Assist, Web 2.0-ifies Results

Just as the commotion died down over Microsoft's Live Search update, Yahoo comes forward with some thunder of its own, unveiling its new Search Assist feature, an interface also focused more on user intent (the new buzz word in search, apparently), with a healthy dose of user-generated content thrown in for good measure.