WebProNews

Facebook Dealing With a Click Fraud and Data Access Lawsuit

It’s a saga we’re all familiar with by now: create a pretty awesome web service, start a trend, become a media sweetheart, make lots of money (VC or acquisition), get slapped with a lawsuit. Or two. Or fifty billion. Facebook added two more lawsuits to its heap recently: a countersuit from Power.com and a click fraud proceeding.

Facebook Deals With Some Click Fraud Problems

Facebook is charging hard toward hitting that $550 million in revenue number that was put in front of potential investors recently. Of course, their pay per click model of advertising is going to be a critical component of getting there.

Click Fraud Frequency Drops, But Grows Up

When your business relies on an increasing trend in click fraud, what do you do when the bottom drops out of the numbers?

Click Fraud Is At An All Time High

Click Forensics has released a study showing that click fraud has hit 17.1%, an all-time high. For those of you who are unfamiliar, click fraud represents the act of clicking on a web advertisement to inflate click-through rates.

Google Trends Gets New Look & API

Google Trends program will get a new look with a new application interface program.

Windows Live Translator For Your Site

Windows Live’s excellent Translator service has now released a single line of code that you can add to any website to give visitors the option of translating your website into their language of choice. Just head to translator.live.com/AddIn.aspx, select the language your website uses, and it’ll give you the code. If your site is in English, this will be the code:

Superpages Adds More User-Generated Content

About a week ago, Idearc announced that Superpages.com had introduced more user-content features.

Google's Online Marketing Challenge For Students

Google Inc has announced the Google Online Marketing Challenge. This will be held in March or May next year.

YSM Webinar: 2007 Holiday Consumer Overview...

Our friends from Yahoo! just let us know Pato Spagnoletto, Senior Director of Marketing at Yahoo! Search Marketing, will be hosting a webinar on Wednesday, November 14. Called "2007 Holiday Consumer Overview and Search Best Practices," many subjects from best practices, to the impact of combining search and display, to 2006 holiday results/consumer trends will be discussed.

Expert Strategies for SEO

Optimizing your site for search engines can be challenging and time consuming. It's a game where the rules are always changing and there is no shortage of outdated and just flat out bad advice readily available. So, what should you be doing? How should you be approaching the whole search engine optimization mess?