WebProNews

20 Goals for Business Social Media Use

I probably don't have to tell you that many businesses are still struggling with the concept of using social media. Many simply can't find a good reason to use it at all, and many more find themselves using it but struggling to validate that use. They can't find the ROI. They feel that too much time is being wasted. Basically, they're just using social networks because they feel like they're supposed to. They just want to keep up.

Where Is Your Internet Marketing Headed?

I just spent the past two days at the Inbound Marketing Summit in Dallas. While I am no expert on social media, I am also not a novice so there was plenty for me to learn. Chris Brogan's New Marketing Labs puts on the event and they did a great job. The roster of speakers spanned nearly every area of Internet Marketing with a strong emphasis on social media which is no surprise whatsoever considering the source.

A Less Familiar Corner of Social Networking

We all know that social networking is where it's at these days, but it's not all about the ones everybody knows - the Facebooks, the MySpaces, the Twitters, etc. At the recent Social Media Club gathering in Louisville, Chris Brogan discussed what he calls "velvet rope" social networks. Have you ever participated in an exclusive social network? Discuss your experience.

There's Gold in Your Social Media Profiles

WebProNews attended a recent Social Media Club gathering in Louisville, KY. Among the speakers at this event was the famous Chris Brogan, who talked about (among other things) Friendfeed, and why your social media profiles have value. Do you agree with the things Brogan says in the following clip? Share you thoughts.

Bloggers Battle Over Sponsored Conversations

A Forrester report released yesterday kicked off once again the debate over paying bloggers to write about products and companies. Blogging purists, new media marketing experts, and Google’s Matt Cutts have all weighed in, indicating this is hardly a debate that will soon be put to rest.

Are You a Social Media Believer?

Those who find success using social media are the ones that truly believe in the medium. They're out there using it consistently, and they're constantly making new contacts. They know how to play the game. It's not just a marketing trend to them. It's a way of life. A successful life.

BlogWorld Expo: The Best Ways To Approach Bloggers

Bloggers can offer companies a great way of getting in contact with potential customers and angry critics.  Sending out unsolicited releases is not, however, the best method of reaching bloggers, and so a session at the BlogWorld Expo explored the relationship between bloggers and PR departments.