Celebrity Endorsements Articles

Lupita Nyong’o Becomes New Face of Lancôme

Lancôme lands a new beauty ambassador in the form of Oscar winning actress Lupita Nyong’o. Since award season, Nyong’o has become a fashion icon for young women and girls by constantly picking bold fashion choices, including her blue Academy Awards’ …

Mila Kunis Tours Bourbon Distillery, Joins Forces With Jim Beam

Mila Kunis is officially the new face of Jim Beam. On Wednesday, Jan. 29, the bourbon whiskey brand announced that the 30-year-old actress had signed on as the new spokesperson for Beam’s Make History™ campaign. The campaign partnership comes as …

Jeremy Lin Might Score Endorsement with Volvo Jeremy Lin Might Score Endorsement with Volvo

Jeremy Lin continues to enhance its global presence. Last Friday we reported that a new strain of weed, Linsanity OG, was named to honor the player’s winning streak and now Lin is in the midst of negotiating an endorsement deal …

In Marketing, Perception Is Everything
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The mind is a deeply complex organ, at times influenced by small, seemingly trivial things, and at others closed off to any external stimuli. Think of it as an onion, with belief at the center and perception at the outermost layer. Subtle stimuli can alter perception not just more easily than they can belief, but also can alter perception in nearly imperceptible ways, as air overtime hardens and dries the top layer, not affecting the layer beneath.