CBS Sports has announced that they are opening their popular fantasy sports service to third party developers. The new Fantasy Platform will be the first of its kind. The platform will host apps from a variety of developers who will …

CBSSports.com said today it has upgraded its NCAA March Madness on Demand (MMOD) video player.

CBS said it will again offer a standard video player in addition to providing viewers with the ability to upgrade to a high-quality player delivering an improved video stream. Upgrades to the player include the ability of viewers of the high-quality player to watch picture-in-picture highlights of ongoing action inside a live video stream from the tournament.

CBS Interactive and Sports Illustrated have entered into a content sharing agreement focused on high school sports, which will include print and online elements.

CBS’high school sports site, MaxPreps.com will be featured on SI.com’s high school section and it will also be integrated with Sports Illustrated Faces in the Crowd section in both print and online. In addition Sports Illustrated writers, including David Feherty and Seth Davis, will be syndicated on CBSSports.com

CBSSports.com saw record-breaking traffic to its NCAA March Madness on Demand video player during the tournament this year.

In total, there were 7.52 million unique visitors to its video player, a 58 percent increase over 2008 figures. There were 8.6 million total hours of video and audio consumed, a 75 percent increase over 2008.

CBS Sports‘ coverage of the entire 2009 NCAA Division I Men’s Basketball Championship was up 5 percent from the previous year.

CBS has announced that its March Madness on Demand traffic is up 56 percent over last year for the first day of the first round of the NCAA Division I Men’s Basketball Championship.

The network said there were over 2.7 million unique visitors to its NCAA March Madness on Demand video player (56% growth) and a total of 2.8 million hours of live streaming video and audio consumed (65% growth).

CBSSports.com March Madness on Demand brought in 3.3 million unique visitors to the NCAA March Madness on Demand video player, a 129 percent increase over 2007 for the first four days of the tournament.