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Yahoo, CafeMom Understood To Be In Acquisition Talks

Millions of mothers may soon become much better acquainted with Yahoo.  Rumor has it that CafeMom, the popular site aimed at female parents, is close to being acquired by the company, although the matter of price apparently remains a significant sticking point.

According to Kara Swisher‘s anonymous sources, Yahoo’s prepared to pay $100 million.  CafeMom would like to see $200 million instead, so the deal isn’t a sure thing.

More Moms Using Social Media
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A new report by Razorfish and CafeMom finds that moms’ digital behaviors change significantly when their children reach 12 years old and that mobile browsing and social media are increasingly influencing moms’ buying decisions.

CafeMom Mops Up $5 Million In Funding
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As tradition would have it, Facebook’s for college students and LinkedIn’s for professionals.  But what about mothers?  Yes, mothers can of course be both college students and professionals, but in any case, there’s CafeMom, and for CafeMom, there’s $5 million – the social networking site just had a successful round of funding.